OVERVIEW
In a fast-paced world, SPHINX serves as a data bridge providing diverse and reliable data for smart contracts. In this project, the client wants to
develop a new visual identity that would maintain the spirit and concepts of
the previous identity, while introducing the brand to a fresher new look.
Our research and strategy focused on ensuring a cohesive brand language expressed through color, typography, and other visual elements. We started the rebranding process by exploring different logo symbols, expanding our
ideas upon the previous symbol. After finalizing the logo symbol, we created the wordmark to match with the symbol. Finally, we chose a color palette to enhance the brand theme in an expressive way.
LOGO DEVELOPMENT
Old
New
Sketches
Logo Exploration
Logo Construction
The new logo, comprised of clean geometric design elements, communicates the stability and
efficiency that defines the brand.
Typography Research
Typography
Typography Structure
When approaching the logo rebrand, we wanted to create a wordmark that would be sleeker to the eye, while still giving the bold impression of the previous typeface.
Proportion
Color Pallette
Inspired by the colors of the original logo, we diversified our palette to include warmer and more complex tones to enhance the personality of the new logo.
Logo Types
Logo Marks
Stand Alone Symbol
Colors
​Grayscale
Black&White
SPHINXUP
Sphinx and SphinxUP are different brand from NFT. SphinxUp is an upgraded brand based on Sphinx. The logo of SphinxUp is based on the Sphinx’s logo, adding three colors and
using gradient effects on the letter P, which means this brand provides the diverse value of service. Besides that, additional elements like an arrow representing the SphinxUp could make
NETs more vibrant.
Logo Variation
Stand Alone Symbol
Pattern
Mockups
